The UK entity operates as a representative office of Xincheng Shanghai, focusing on early-stage market exploration, communication support, and coordination with local partners. It does not conduct independent manufacturing, retail, or large-scale commercial operations.

All manufacturing, production decisions, and core commercial activities are carried out by Xincheng Shanghai, which remains the principal operating and manufacturing entity.

The UK office supports the parent company by collecting market feedback, observing customer preferences, and facilitating information flow between overseas markets and the manufacturing base in China.